Limiting asset size is crucial for several reasons:
Deliverability: Large emails may be flagged as spam or may not be delivered at all. Many email clients and Internet Service Providers (ISPs) have size limits for incoming emails. Load Time: Heavier emails take longer to load, especially on mobile devices or slower internet connections. This can lead to a poor user experience. Engagement: Emails that load quickly are more likely to engage users. Slow-loading emails can frustrate recipients, leading to higher bounce rates and lower click-through rates. Cost: Some email service providers charge based on the size of the emails sent. Larger emails could result in higher costs.