Proper link management is crucial for several reasons:
Tracking Performance: By managing links effectively, you can track metrics such as click-through rates (CTR), conversion rates, and overall engagement. User Experience: Broken or misleading links can frustrate recipients and damage your brand's reputation. Ensuring that all links are functional and relevant enhances the user experience. Compliance: Proper link management helps you adhere to email marketing regulations and guidelines, such as including an easy way for recipients to unsubscribe.