Tracking links is fundamental to understanding your email marketing performance. Here’s how you can do it:
UTM Parameters: Add UTM parameters to your URLs to track specific campaigns in Google Analytics or other web analytics tools. Link Shorteners: Use link shorteners like Bitly to track click data. These tools often provide analytics on link clicks, geographic location, and more. Email Marketing Platforms: Utilize built-in tracking features in platforms like Mailchimp or Constant Contact to monitor link performance.