Performance Analysis: It allows you to analyze the effectiveness of your email campaigns by tracking key metrics and identifying what works and what doesn't. Troubleshooting: Helps in diagnosing and resolving issues like low deliverability rates or high bounce rates. Compliance: Ensures you are meeting legal requirements such as GDPR by maintaining an audit trail of your email activities. Optimization: Provides data that can be used to optimize future campaigns, improving open rates, click-through rates, and overall engagement.