Why is Maintaining a Cleaner Email List Important?
Maintaining a cleaner email list is crucial for several reasons. Firstly, it enhances email deliverability, ensuring your messages reach the inbox rather than the spam folder. Secondly, it improves engagement rates, as recipients are more likely to interact with content they are genuinely interested in. Lastly, it helps in reducing unsubscribe rates and potential complaints, preserving your domain's sender reputation.