What Steps Should You Take to Clean Your Email List?
Cleaning your email list involves several key steps:
Remove Inactive Subscribers: Identify and remove subscribers who haven't engaged with your emails for a specific period. Verify Email Addresses: Use email verification tools to identify and remove invalid or risky email addresses. Segment Your List: Segment your list based on engagement levels to tailor your re-engagement campaigns effectively. Update Your Subscription Preferences: Allow subscribers to update their preferences, ensuring they receive relevant content.