Conducting thorough market research is crucial for several reasons:
Improved Targeting: Understanding who your audience is allows you to segment your email lists and tailor messages that resonate with different groups. Higher Engagement: Knowing what content your audience finds valuable increases open rates, click-through rates, and overall engagement. Competitive Advantage: Being aware of what your competitors are doing helps you craft unique and compelling email campaigns. Informed Decisions: Data-driven insights lead to more effective decision-making processes for your email marketing strategies.