There are several reasons to use link redirects in your email marketing campaigns:
Tracking Clicks: Redirects provide a way to measure the effectiveness of your email campaigns by tracking which links are clicked. Gathering Data: They help collect data on user behavior, such as the time of the click and the type of device used. Split Testing: Redirects can be used to conduct A/B testing to determine which versions of a link or landing page perform better. Security: They can add a layer of security by masking the destination URL, protecting against phishing attacks.