link redirects

Why Use Link Redirects?

There are several reasons to use link redirects in your email marketing campaigns:
Tracking Clicks: Redirects provide a way to measure the effectiveness of your email campaigns by tracking which links are clicked.
Gathering Data: They help collect data on user behavior, such as the time of the click and the type of device used.
Split Testing: Redirects can be used to conduct A/B testing to determine which versions of a link or landing page perform better.
Security: They can add a layer of security by masking the destination URL, protecting against phishing attacks.

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