ineffective strategies

Why is neglecting the importance of a call-to-action (CTA) problematic?

Emails without a clear and compelling call-to-action (CTA) are unlikely to achieve their intended goals. Your CTA should stand out and be easy for subscribers to find and act upon. Whether it’s a bold button or a prominent link, the CTA should clearly convey what you want the recipient to do next. Without this, your email may fail to drive traffic, conversions, or any meaningful engagement.

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