Why is Operational Security Important in Email Marketing?
Operational security is crucial in email marketing for several reasons. Firstly, it helps in maintaining the confidentiality of customer data, which is often a target for cybercriminals. Secondly, it ensures the integrity of your email campaigns, preventing unauthorized alterations that could damage your brand reputation. Lastly, it helps in compliance with various data protection regulations such as GDPR and CAN-SPAM Act, thereby avoiding legal penalties.