ROI is a critical metric because it helps you understand the effectiveness of your campaigns. It allows you to:
Justify Budget: Demonstrate the value of email marketing to stakeholders and secure budget for future campaigns. Optimize Resources: Allocate resources more efficiently by focusing on high-performing strategies and tactics. Enhance Strategy: Identify areas for improvement and refine your email marketing strategy to achieve better results. Measure Success: Track the success of individual campaigns and overall email marketing efforts to ensure you're meeting your business goals.