Why is Role-Based Access Important in Email Marketing?
Role-based access is crucial in email marketing for several reasons:
Security: Protects sensitive data by restricting access to authorized personnel only. Efficiency: Ensures that tasks are performed by the right individuals, improving workflow and productivity. Compliance: Helps adhere to regulations like GDPR and CAN-SPAM by controlling who can access and modify customer data. Accountability: Tracks actions taken by each role, making it easier to audit and monitor activities.