What Roles are Typically Involved in Email Marketing?
Different roles in email marketing come with various levels of access and responsibilities. Common roles include:
Administrator: Has full access to the email marketing platform, including user management, data import/export, and system settings. Marketing Manager: Can create, edit, and launch campaigns but may not have access to user management features. Content Creator: Responsible for crafting email content and designing templates, usually without permissions to send emails. Analyst: Focuses on monitoring campaign performance and generating reports, with read-only access to data.