Why is segmentation and targeting more important than ever?
Segmentation and targeting have always been important, but they are becoming increasingly critical for several reasons:
1. Increased Competition: With more brands vying for consumer attention, sending generic emails is less effective. Segmentation allows for more personalized and relevant content, which can help in standing out.
2. Better ROI: Targeted emails generally have higher open and click-through rates, leading to better ROI. By focusing on specific segments, marketers can allocate resources more efficiently.
3. Enhanced Customer Experience: Personalized and relevant emails contribute to a better customer experience, increasing the likelihood of customer retention and loyalty.