Segregating your audience is crucial for several reasons:
1. Personalization: Segmentation allows for personalized email content, increasing the likelihood of engagement. 2. Relevance: Targeted emails are more relevant to the recipient, thereby reducing unsubscribe rates. 3. Higher ROI: Segmented campaigns often yield higher return on investment (ROI) due to better targeting. 4. Improved Metrics: Segmented emails tend to have higher open rates, click-through rates, and lower bounce rates.