Here are some common methods to segregate your audience:
1. Demographic Segmentation
This involves dividing your audience based on demographic factors such as age, gender, income level, and education. For instance, a fashion retailer might send different emails to men and women or tailor emails based on age groups.
2. Geographic Segmentation
Geographic segmentation allows you to target subscribers based on their location. This is particularly useful for businesses with physical stores or those running location-specific promotions.
3. Behavioral Segmentation
Behavioral segmentation involves dividing your audience based on their behavior, such as past purchase history, email engagement, or website activity. This helps in sending more relevant and timely emails.
4. Psychographic Segmentation
This method segments your audience based on their interests, lifestyle, and values. For example, a fitness brand might create different segments for those interested in yoga, bodybuilding, or running.
5. Firmographic Segmentation
For B2B companies, firmographic segmentation involves dividing your audience based on company attributes like industry, company size, and role within the company.