Proper sender identification is vital for several reasons:
Trust and Credibility: Recipients are more likely to open emails from senders they recognize and trust. Deliverability: Internet Service Providers (ISPs) and email service providers (ESPs) are more likely to deliver your emails to the inbox if the sender is properly identified. Compliance: It ensures compliance with regulations such as CAN-SPAM, GDPR, and CASL, which mandate clear identification of the sender.