Site crawl can influence email deliverability and engagement. Hereâs why it matters:
Ensuring Link Functionality: When embedding links in your emails, crawlers verify that these links are functional and lead to relevant content. Broken links can harm your credibility and reduce user engagement. SEO Benefits: Emails that link back to optimized web pages can enhance your siteâs visibility in search engine results, indirectly benefiting your email campaign by increasing site traffic. Content Indexing: If emails are archived publicly as web pages, site crawlers can index this content, making it discoverable through search engines.