site crawl

Why is Site Crawl Important in Email Marketing?

Site crawl can influence email deliverability and engagement. Here’s why it matters:
Ensuring Link Functionality: When embedding links in your emails, crawlers verify that these links are functional and lead to relevant content. Broken links can harm your credibility and reduce user engagement.
SEO Benefits: Emails that link back to optimized web pages can enhance your site’s visibility in search engine results, indirectly benefiting your email campaign by increasing site traffic.
Content Indexing: If emails are archived publicly as web pages, site crawlers can index this content, making it discoverable through search engines.

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