Here are several strategies to add a human touch to your email marketing:
Personalization Use customer data to personalize your emails. Address recipients by their first name, reference their past purchases, or recommend products based on their browsing history. Personalized emails can have higher open rates and conversion rates.
Storytelling People connect with stories. Share anecdotes or case studies that resonate with your audience. This approach not only adds a personal touch but also makes your content more engaging and memorable.
Empathy Show that you understand your customers' pain points and challenges. Offer solutions and support, and avoid coming across as overly salesy. Empathy can go a long way in building a connection.
Real Photos and Signatures Use real photos of your team and include handwritten signatures at the end of your emails. This can make your communication feel more genuine and less like a marketing blast.