Incorporating social engagement in email marketing is crucial for several reasons:
Broader Reach: By encouraging recipients to share your content on social media, you can reach a larger audience beyond your email list. Increased Engagement: Social media elements like share buttons and follow links can increase the overall engagement rate of your emails. Enhanced Brand Loyalty: Connecting with your audience on multiple platforms helps build a stronger, more loyal customer base. Better Analytics: Tracking social interactions gives you deeper insights into your audience's behavior and preferences.