Testing and optimizing preheader text involves several steps:
A/B Testing: Experiment with different versions of preheader text to see which performs better in terms of open rates. Analyze Metrics: Monitor metrics such as open rates, click-through rates, and conversion rates to gauge effectiveness. Feedback Loop: Use feedback from your audience to continually refine and improve your preheader text. Consistency: Ensure that the preheader text aligns with the overall email content and your brand’s voice.