Spam is a major concern for email marketers for several reasons:
Reputation Damage: Sending spam can severely damage a company's reputation and reduce customer trust. Legal Consequences: Violating anti-spam laws, such as the CAN-SPAM Act or GDPR, can result in hefty fines. Deliverability Issues: Emails marked as spam are often filtered out before they reach the recipient's inbox, reducing the effectiveness of email campaigns.