executable files

What are the Best Practices for Email Marketers?

Given the risks associated with executable files, it’s crucial to follow best practices to ensure both security and deliverability:
Use Safe File Formats: Stick to universally accepted file formats like PDFs, images, or links to cloud storage.
Provide Clear Instructions: If you must share executable files, provide clear instructions and links to where the files can be safely downloaded from a trusted website.
Test Your Emails: Before sending out a campaign, test your emails with various email clients to ensure they pass through spam filters without issues.
Keep Communication Transparent: Inform your recipients about the nature of the files and why they are important to build trust and reduce apprehension.

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