Ensuring the validity of your email marketing campaigns is essential for several reasons:
Deliverability: Valid emails are more likely to reach the inbox rather than being marked as spam. Engagement: Relevant and accurate content increases the likelihood of recipient engagement. Compliance: Adhering to legal guidelines such as CAN-SPAM and GDPR prevents fines and legal issues. Sender Reputation: Maintaining a good sender reputation ensures that future emails are not blocked or filtered as spam.