What Are the Benefits of Using Matching Gift Databases in Email Marketing?
There are several benefits to using matching gift databases in your email marketing campaigns:
Increased Donations: By informing donors about matching gift opportunities, you can potentially double the amount of contributions received. Enhanced Donor Engagement: Providing valuable information about matching gifts can increase donor engagement and loyalty, as they see the impact of their donations being maximized. Time Efficiency: Matching gift databases save your team time by providing a ready source of information about companies with matching gift programs, eliminating the need for extensive research. Improved Campaign Effectiveness: By incorporating matching gift information into your email marketing, you can create more effective and compelling campaigns that encourage higher levels of giving.