Why Might a Business Involved in Email Marketing Need to Engage with the PTAB?
There are several reasons why a business might engage with the PTAB:
Defending a Patent: If a business holds a patent on an email marketing technology, they may need to defend it against challenges at the PTAB. Challenging a Competitor's Patent: Conversely, if a competitor holds a patent that a business believes is invalid, they might initiate a PTAB proceeding to challenge it. Due Diligence: Before launching a new product, a business might review PTAB decisions to ensure they are not infringing on existing patents, avoiding costly litigation.