There are several reasons why businesses consider migration:
- Feature Set: New platforms may offer advanced features like better segmentation, improved analytics, or more sophisticated automation. - Deliverability: Some email marketing platforms have higher deliverability rates due to better relationships with ISPs. - Cost Efficiency: As your email list grows, so do the costs. Migrating to a platform with a better pricing structure can save money. - User Experience: A more intuitive interface can save time and reduce errors. - Integrations: Better integration with your existing CRM, e-commerce platform, or other tools can streamline operations.