Why Should Business Owners Invest in Email Marketing?
Email marketing remains one of the most cost-effective and high-ROI marketing channels. For business owners, it offers a direct line of communication with customers, enabling personalized interactions and fostering brand loyalty. Unlike social media, where algorithms control visibility, email ensures your message lands directly in the inbox. Additionally, it provides measurable results, so you can track open rates, click-through rates, and conversions to adapt your strategies accordingly.