How Can Business Owners Increase Click-Through Rates?
To increase click-through rates, focus on the content and design of your emails. Use clear and concise copy with a strong call to action (CTA). Visuals like images and videos can make your emails more engaging but ensure they don’t overshadow the message. Make sure your emails are mobile-friendly as a significant portion of email opens occur on mobile devices. Including social proof like testimonials or user-generated content can also drive clicks.