Businesses should consider using AI-driven algorithms for several reasons:
1. Personalization: AI can create highly personalized email content that increases engagement rates. Personalized emails have been shown to drive higher open and click-through rates. 2. Segmentation: AI can segment audiences more accurately than manual methods, ensuring that the right message reaches the right person. 3. Efficiency: Automating tasks such as A/B testing and performance analysis saves time and resources. 4. Optimization: AI can determine the optimal times to send emails, increasing the likelihood of engagement.