There are several reasons why marketers should avoid using complex language in their emails:
Readability: Emails with complex language are harder to read, especially for non-expert readers. This can lead to a higher bounce rate and lower engagement. Clarity: The primary goal of an email campaign is to communicate a message clearly. Complex language can obscure the message and confuse the reader. Accessibility: Not all recipients have the same level of language proficiency. Using simpler language ensures that your message is inclusive and accessible to a broader audience.