Here are some strategies to simplify language in your email campaigns:
Use Plain Language: Opt for simple, straightforward language instead of technical jargon or complex terms. For instance, use "buy" instead of "purchase" or "get" instead of "obtain." Short Sentences: Keep sentences short and to the point. Avoid long, winding sentences that can lose the reader's attention. Active Voice: Use active voice instead of passive voice to make your sentences more direct and easier to understand. Bullet Points: Use bullet points to break down complex information into digestible chunks. Readability Tools: Utilize online tools like Hemingway Editor or Grammarly to assess the readability of your content and make necessary adjustments.