Why Should You Avoid Sending Marketing Emails to Role-Based Addresses?
Sending marketing emails to role-based addresses can be problematic for several reasons:
1. Deliverability Issues: Email service providers (ESPs) and Internet Service Providers (ISPs) may flag emails sent to role-based addresses as spam, reducing overall deliverability rates. 2. Engagement Metrics: Emails sent to these addresses often do not engage as well as those sent to personal addresses. This can negatively impact your open rates, click-through rates, and overall sender reputation. 3. Compliance Risks: Role-based addresses can often be shared among multiple people, making it difficult to ensure compliance with *GDPR* and *CAN-SPAM Act* regulations, which require explicit consent from individual recipients.