Incorporating local holidays into your email marketing strategy can significantly enhance customer engagement and conversion rates. Here are some reasons why:
Relevance: Emails that align with local holidays are more relevant to the audience, increasing the likelihood of them being opened and read. Emotional Connection: Celebrations and holidays often evoke strong emotions. Tying your marketing efforts to these events can create a more profound emotional connection with your audience. Competitive Advantage: Many businesses overlook local holidays, focusing instead on global events. By targeting local holidays, you can stand out from the competition.