Why Should You Include BNPL in Your Email Campaigns?
There are several compelling reasons to include BNPL in your email marketing strategies:
Increased Conversion Rates: Highlighting BNPL options can reduce cart abandonment rates and improve overall conversion rates. Broader Audience Appeal: BNPL can attract a wider range of customers, including those who may not have the immediate funds to make a purchase. Improved Customer Loyalty: Offering flexible payment options can enhance customer satisfaction and foster brand loyalty.