Why Should You Keep Sentences and Paragraphs Short?
Keeping sentences and paragraphs short in email marketing is crucial for several reasons. First, it enhances readability. Most readers skim through emails, and concise sentences make it easier to grasp the main points quickly. Second, shorter text is more engaging. It holds the reader’s attention better than long-winded sentences. Third, it improves the effectiveness of your [call-to-action](#). Clear and concise language drives the reader to take action without getting lost in unnecessary details.