focus on key metrics

Why Should You Monitor Unsubscribe Rate?

The unsubscribe rate is the percentage of recipients who opt out of your email list after receiving an email. It is calculated by dividing the number of unsubscribes by the number of delivered emails and multiplying by 100. A high unsubscribe rate can indicate that your content is not resonating with your audience or that you are sending emails too frequently.

Frequently asked queries:

Why Are Key Metrics Crucial in Email Marketing?
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