focus on key metrics

What Does Bounce Rate Tell You?

The bounce rate is the percentage of emails that could not be delivered to the recipient's inbox. There are two types of bounces: hard bounces and soft bounces. Hard bounces occur when the email address is invalid, while soft bounces happen due to temporary issues like a full inbox. A high bounce rate can negatively impact your sender reputation.

Frequently asked queries:

Why Are Key Metrics Crucial in Email Marketing?
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How to Measure Open Rate?
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What Does Bounce Rate Tell You?
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Is the Content Relevant?
How Do APIs Benefit Email Marketing?
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How Do Analytics Tools Help?
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