The major costs involved in email marketing include:
- Email Marketing Software: Subscriptions to platforms like Mailchimp, Constant Contact, or Sendinblue. - Design and Content Creation: Hiring designers and content creators to craft engaging emails. - List Management: Costs related to maintaining and segmenting your email list. - Analytics and Reporting: Investment in tools that provide insights into campaign performance. - Compliance and Security: Ensuring compliance with regulations like GDPR and investing in data security.