Using contests in email marketing offers several benefits:
1. Increased Engagement: Contests encourage subscribers to actively participate, thus improving open and click-through rates. 2. List Growth: Offering a prize can entice people to subscribe to your email list. 3. Brand Awareness: Contests often have a viral component, spreading your brandâs name as participants share the contest with friends. 4. Customer Feedback: Contests can be designed to gather valuable customer insights and feedback.