Why Should You Use Link Shortening Services in Email Marketing?
There are several advantages to using link shortening services in email campaigns:
Improved Aesthetics: Short links look more professional and are less likely to be flagged as spam. Enhanced Tracking: Most link shortening services offer tracking features, providing insights into click rates and user behavior. Space Saving: In emails where character count is limited, shortened links help save space. Branding: Custom short links can include your brand name, enhancing brand recognition.