Why Should You Use URL Shorteners in Email Marketing?
There are several benefits to using URL shorteners in email marketing:
1. Aesthetics: Short URLs look cleaner and are less likely to be broken by formatting issues, which can happen with long URLs. 2. Tracking: Many URL shorteners offer tracking capabilities, allowing you to monitor how many clicks each link receives. 3. Branding: Some URL shorteners allow for custom, branded short links, which can help reinforce your brand identity. 4. Data Collection: URL shorteners can collect data on user behavior, providing insights into the effectiveness of your campaigns.