Once you have calculated CLV, there are various ways to leverage this data in your email marketing efforts:
Segmentation: Divide your customer base into segments based on their CLV and tailor your email content accordingly. Personalization: Use data insights to create personalized email content that resonates with different customer segments. Retention Campaigns: Target high-CLV customers with special offers, loyalty programs, and exclusive content to retain them. Win-back Campaigns: Identify customers whose CLV has decreased and send targeted emails to re-engage them.