There are several reasons why an organization might choose to use a local server for their email marketing needs:
Control: Local servers provide full control over all aspects of email delivery, including server configurations and email content. Security: They offer enhanced security since the data is managed internally, reducing the risk of data breaches. Customization: Organizations can customize the server to meet specific needs and compliance requirements. Cost Efficiency: For large volumes of emails, using a local server can be more cost-effective compared to paying for third-party services.