Using an ESP platform offers numerous advantages, including:
Scalability: ESPs can handle large volumes of emails, making them ideal for businesses of all sizes. Deliverability: ESPs have established relationships with Internet Service Providers (ISPs) to ensure high deliverability rates. Automation: Advanced automation features enable personalized and timely email communications. Analytics: ESPs provide detailed insights into email performance, helping marketers make data-driven decisions. Compliance: ESPs help ensure compliance with regulations like GDPR and CAN-SPAM.