There are several reasons why marketers opt to include audio players in their email campaigns:
1. Increased Engagement: Audio content can engage recipients more deeply than text alone by adding a personal touch and emotional connection. 2. Accessibility: Audio caters to people who prefer listening over reading, thus broadening your audience. 3. Brand Voice: It allows brands to establish a unique voice and personality, making the communication more memorable. 4. Convenience: Recipients can listen to the content on the go, making it convenient and versatile.