Choosing the right bins involves understanding your audience and defining criteria that align with your marketing objectives. Here are some common ways to segment your email list:
Demographic Information: Segment based on age, gender, income, education, etc. Geographic Location: Target recipients based on their location to send region-specific offers. Behavioral Data: Use data such as purchase history, website activity, and email engagement metrics. Customer Preferences: Segment based on preferences indicated by the customer, such as preferred product categories.