There are several reasons to use delayed emails in your email marketing strategy:
Optimal Timing: Sending emails at a time when recipients are more likely to open them can improve open rates and click-through rates. Personalization: Delayed emails can be used to send birthday wishes, follow-ups, or anniversary messages to subscribers. Campaign Coordination: Scheduling emails allows you to align your messaging with other marketing efforts such as social media posts or product launches. Time Management: This feature helps in managing time effectively by allowing marketers to draft and schedule emails in advance.