There are several reasons to incorporate early access into your email marketing strategy:
Build Anticipation: By offering early access, you can generate buzz and excitement around a new product or feature. Reward Loyalty: This approach can serve as a reward for your most engaged and loyal subscribers, making them feel valued. Gather Feedback: Early access can provide valuable feedback from a smaller, more manageable group before a full-scale launch. Drive Sales: The scarcity and exclusivity can prompt quicker purchasing decisions.