Using eco-friendly fonts in email marketing is not just about being environmentally conscious. Here are a few compelling reasons:
1. Sustainability: Reducing ink usage contributes to less environmental pollution. By adopting eco-friendly fonts, brands can demonstrate their commitment to sustainability. 2. Cost-Effectiveness: Lower ink consumption translates to reduced printing costs, which can be significant for businesses that print email communications. 3. Brand Image: Showcasing eco-friendly initiatives can enhance your brand's reputation and appeal to environmentally conscious consumers.